Email Marketing
Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.
However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers.
Benefits of Email Marketing
A good email marketing campaign can help you increase your sales conversion, generate repeat sales, gain valuable feedback from your visitors, and drive web users to make offline purchases.
Increase Your Sales Conversion
Regardless of how good your product or service is, in reality most visitors to your site won't convert into sales on their first visit.
In fact, research indicates that it takes the average shopper up to nine visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.
Capturing an email address gives you a 'Plan B' and allows you to follow-up with someone after they've left your website.
Generate Repeat Sales
Getting new customers is hard work - it's also really expensive.
In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.
Therefore, a big chunk of the initial sale is simply recouping the costs you've outlaid to get the customer in the first place.
And while new sales are great, we can't emphasize strongly enough the value of repeat sales. Too often, businesses focus only on the initial sale and forget about the lifetime value of a customer.
Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.
A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.
Gain Valuable Feedback from Your Visitors
- What products and services to provide
- Who to target
- What the market is willing to pay
Email in particular provides your customers with a unique opportunity to give honest feedback. Unlike face-to-face interaction where people can be shy about voicing their true feelings, email allows them to get right to the point.
By using email as a feedback tool you can adapt to what the market wants and improve your business.
Drive Web Users to Make Offline Purchases
Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion.
Why? Sometimes a user will find something they want online but they need it straight away and can't afford to wait for delivery. Other times, the product might need to be demonstrated (like a treadmill) and they want to see, touch and feel the item.
If you run a conventional offline business you can use email marketing to drive foot traffic through your door.
Our Email Marketing Solutions
To get better results from your email-marketing campaigns, It takes email software that's easy-to-use, so you can execute quickly. It takes email-marketing software with advanced capabilities, so you can send targeted messages that resonate with each subscriber. And it takes email software that integrates with other online-marketing tools, so you know with certainty which tactics improve the bottom line.
Interactive Remix offers several powerful and flexible email marketing software applications to help you develop, deploy, and maintain your email marketing campaigns.