Social Media Optimization

Social Media Optimization

Facebook.  MySpace.  Twitter.  YouTube.  These are just a few examples of the growing list of social networking websites that have changed the internet advertising landscape.  The introduction of Web 2.0 and consumer-generated content has created a new standard of internet advertising known as social media marketing.

Social media marketing is the collaboration and sharing of online content—referred to as Consumer-Generated Media (CGM)—amongst users. Well executed and managed, social media venues are remarkable at generating leads, sales and loyal customers online.

What is Social Media Optimization?

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionality like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blog-sphere and special blog search engines.

Our Capabilities

Interactive Remix specializes in integrating social media applications into your comprehensive marketing plan.  We can create visually stimulating and compelling marketing campaigns that utilize advanced social bookmarking, podcasting, blogging, and more.

Social Media Marketing: it's new, cutting-edge and here to stay. And it's growing exponentially. There's much to learn, no time to wait and experimenting can be costly. What to do? Talk to us.